I showed up at Logan airport terminal around an hour before my girlfriend’s plane from Atlanta was due in. When I came with the airport terminal, I went to check out some magazines and books to kill a while. My eyes began to glaze over, as every magazine cover appeared to simply be worried about Paris Hilton’s latest escapades, or Jennifer Aniston and Kaira Pitts split up. Then, a mind line on a single magazine caught my attention. It stated:
Hot Business! Pets really are a $36 Billion Market
Since I have experienced your pet business within the last 17 years, I rapidly selected in the magazine and bought it. The content, which made an appearance within the November 2005 issue of Entrepreneur magazine, mentioned that “Pet spending has greater than bending previously 11 years – from 17 billion in 1994 to some forecasted $35.9 billion through the finish of the year.” This is extremely exciting if you are within the pet business. It’s much more exciting is that if you are a dog groomer. The content also added the #1 fastest growing pet service clients are GROOMING!
The content continued to describe that the whopping 63% of US households, or 69 million homes, possess a pet. There’s without a doubt, it’s a wonderful time to stay in your pet industry. If you are a dog groomer, it’s especially good. You probably know this, your pet market is hot and becoming hotter each day. If you are a groomer or are planning on grooming, this is the time to go into…but there’s one disadvantage to all this.
When a business becomes hot it’ll always draw the interest from the big guys. They will see figures such as the ones in the above list and they will consider the trends. When the figures are big and also the trend goes up, they will want in.
The thing is it already. Petsmart, PETCO, and finest Buddies are opening more locations and larger stores. The stadium in North Park has become named PETCO stadium. Once they choose to advertise their professional services, they will go full-scale – Full-page newspaper ads, TV, radio, junk mail, sponsorships, take your pick. They likewise have an advertisement budget that will most likely rival the earnings of some small countries.
On the top of getting the large guys gunning for the business, grooming schools across the nation are producing a large number of new groomers each week. All this will result in some pretty stiff competition for anybody searching to get involved with the company or who already is.
